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Your guide to selling on Vinted (and actually making money)

Updated: Jul 9


It is no secret that I love vinted. I tell all my friends, family and co-workers about it. I love the thought of making a bit of cash on the side and then spending that on new clothes. I love the concept of online shopping (even if you don’t buy anything)


Over the last few years, I have made around £600 through selling my clothes on vinted so I have worked out a pretty good formula for selling things. I love sitting down with a cup of coffee and browsing through vinted to spend all my well-earned cash.


1)   Don’t be unreasonable  

I have learned to not be too precious about selling on vinted and I list everything for around £7-10. I find this to be the perfect price point, it is enough money that it is worth your time to take it to the post office, but it isn’t too expensive that no one ever buys things. I would rather sell more items at £7, than have to wait 2 months to sell something that is £30. Take a look at the thing you are trying to sell and think about how much you would buy it for. Just because 10 years ago you spend £40 on a jumper, doesn’t mean it fits todays style or someone would spend £40 on it today. In fact, they don’t know how much you spent on it in the first place. I would recommend knowing what you would buy it for, then add on a few more pounds. So instead of £10, list it at £14. That way if someone wants to negotiate, you have a bit of wiggle room.


2)   You don’t have to go for the first offer you get

People love to haggle on vinted, by offering sometimes ridiculous amounts. What I have learned, and this is very much on a case by case basis, that if you have an item that is having a lot of traction, i.e a lot of views and favourites. Then it will eventually sell. You don’t have to take the first 70% off offer you get. I had a pair of Brandy Mellvile shorts that I was selling for £5, and for weeks people were offering me £2, £3 for them.


Dupe photos @paytonbutler

But I saw that around 80 people were interested in the shorts, so I knew it was just a matter of time before someone paid full price for them. Because I hadn’t listed them at a stupid price, I was confident that someone would spend £5 on them. And they eventually did!

Obviously, this is a case by case thing. If you have a pair of trousers that no one has ever viewed and someone just offered money for them. It is probably best to jump ship and get them sold!


3)   You can send parcels out in shopping bags!

You don’t have to waste your money on buying proper shipping bags if you are just selling for a bit of cash on the side. I have found wrapping clothes up in tescos or Sainsburys bags works perfectly well!


Another alternative is to go into Space NK (I was very lucky as I worked next to one) and they offer free bags which are meant to be used to recycle your empty beauty products in store. I do feel a bit sneaky by using them to send vinted parcels, but it is the perfect thing to use if you are in a pinch! They have a glue seal already on the packet and they fit most jumpers or trousers, a definite win!


4) Take good photos! 

People like to know what the clothes look like on someone. If you can create a gorgeous photo of what the person would look like with that skirt on, then they are more likely to buy it. It is the reason that fashion brands use models; people like to envisage themselves as the model. Have good lighting with a good, clutter free background. If you don’t want to use a model then position the clothes in an attractive way. People are drawn to attractive things. Try folding your trousers and placing them on a white sheet with flowers around, it instantly makes the trousers look more attractive! When people are scrolling through Vinted, they see hundred of clothes every few minutes, how can you make your pictures stand out?

The same goes for creases in your clothes, I think if you are selling something for £2-4, then having some creases is okay. But if you have a nice dress, or premium brand, then take the extra 5 minutes and iron it! I have a hand held steamer that is my favourite thing in the world and makes getting ready in the morning so quick!


5)   Join Facebook groups

I am part of a Vinted sellers facebook group where people post their accounts and clothes they have for sale. It is a great way to draw attention to your page. You can even list products that you are searching for, or comment on other peoples searches to get them to buy your clothes. It is really helpful if you sell a lot of the same item or style. E.g. if you just came back from Skiing and were selling whole ski outfits, then chances are people would buy multiple things from you. You can then comment on other facebook comments asking for ski clothes! Just think what would someone be searching for, and appeal to that.


6)   Use the boost sparingly!

Vinted offers special pay for features that give more visibility to your account. You can choose to boost 1 item, which means when people search for it, it is more visible on their feed. Or they offer sharing a collection, this means that you can share 5-6 items that you are selling as a ‘This sellers wardrobe’. These appear as people search, but they sit differently than the regular items to break up the feed. I have found that the item boost works better for me in terms of return on investment. I normally spend a few hours taking photos of things I want to sell, listing them all and then I will boost the most expensive item. Why the most expensive item? If I am going to spend £3 on boosting an item, then it isn’t going to be listed for £3. Not only is that is poor ROI, but also chances are that someone will buy it very quickly and you would essentially waste £3. Instead, boosting an expensive item, means that more people will see it so something that would have taken a few weeks to sell, could be sold in a few days. It also draws people to your account and wardrobe. They will see the expensive item, click on it and then go to your page and often buy something else.


By comparison, the wardrobe highlight, I have used once and didn’t enjoy. I found it was a very poor return on investment. The wardrobe highlight would position itself amongst random searches, so it wouldn’t necessarily promote my listings to people who liked my style of clothes. This meant that not a lot of people viewed my account or bought anything. I always stick with the Boosts from now on!

 


Those were some of my top tips and what I tell everyone to encourage them to start their Vinted journey. In my case, I don’t sell on vinted to make extra cash, I use it to clear out my wardrobe. All the money you make on vinted can either be withdrawn to your bank account, or can stay on the app as a Vinted Balance. I like keeping it on the app as it makes the clothes I then buy on Vinted seem free- ultimate girl maths!

 



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